Cell Phone Nav: The Next Big Thing


            Cell phone navigation is about to become a major part of the cell phone industry.  This article explains how it works anywhere within signal of a tower of your provider.  In your cell phone there is an embedded Java navigation applet.  The cell phone operator just has to key in the destination they want, and then hit SEND.  Using the cell phone tower, your phone can figure out its exact location.  A display appears with a map, turn by turn directions (visual and verbal), and the distance and time to your destination.

            The article explains how this new technology is as accurate as car, dash-top, and PDA navigational systems.  There are many providers who already support this type of navigational system.  Nextel, Sprint, and Motorola have phones that are equipped with this new technology, and Verizon is expected to be equipped and operating within the 2006 year.   Standard price for this service is $10 a month.  POI (point of interest i.e. restaurants, stores, etc.) maps have additional charges.  It is believed that if the navigational industry excels in the personal side, instead of business, then there might be a family share package. 

            This article taught me about cell phone navigation and how it is going to be a big part of our future.  It also explained to me how you can key in where you are wanting to go and it can find you, find where you want to go, and then give you the directions.  I think that that is pretty cool.  The article makes it sound like this new feature is going to be pretty cheap if you use it a lot.  I believe that cell phone navigation is going to be a major industry in coming years.

            The writer was trying to get his point across to the young business world.  Young men and women who are just entering into the business world will benefit greatly from this new technology, and I think the writer wanted them to know that.  This article could also be targeted to a family who travels a lot, or who lives in a large city and would need to know where everything is.  I could see how this could be a benefit to them.

            I think that the article was very well written.  I particularly liked how it started and ended with a realistic story.  That got my attention right from the start and I was interested in the story.  The author made his point, and then explained it further.  I feel that was an effective way to write, because the reader could understand it easily.  The article was filled with information and it was presented in a good way.


Howard, Bill. “Cell Phone Nav: The Next Big Thing.” PC Magazine January 2006: 81.

Last modified: Friday, July 1, 2016, 11:02 AM